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Audio Video Resources

Author/Editor/Producer Title
Suresh, J Product brand to company brand
Kansal, Rahul Creating iconic brands in the Indian market
Muthuraman, B Building successful brands in the 21st century
Desai, Santosh Decoding the cultural language for marketing
Ellis, Len Preemptive CRM: retaining customers when competition emulates
Raha, Subir Mobilizing change: the public sector enterprise, the private sector enterprise
Pilot, Sachin Engaging with the new Indian cetizen
Kurien, Bijou Strategies for youth dominated market
Birla, Kumar Mangalam Managing the people, sowal and cultural dimensions of globalization
Buerkner, Hans Paul Partnering beyond country borders
Mariwala, Harsh  Instilling the DNA of innovation
TWE Times Test your IQ: the times testing series (vol. 1)
Chatterjee, Mirai Listening to the people: business interacts with society
Bajaj, Rajiv Experiences: my firm and my journey
Giannetti, Preeti Vyas Design as a strategic differentiator
Dani, Jalaj Organizing across borders
Mittal, Kanika Connecting across generations: leaders of the future
Rawat, Sudhanshu IT Tools for enhancing CRM delivery system: quality applications for delivering CRM
Duggal, Sanjeev HR Related aspecte of CRM: rewards recognitions systems
Sachdev, Anil Innovate or evaporate: HR innovations
Dwarkanath, P HR Execution: in a M & A business environment
Siddiqui, S Y Creating customer delight: delovering customer value , creating customer centric organization
Kochar, Jayant Importance of customer focus to as organization
Chaturvedi, Mukesh Organization architecture/structure for effective service delivery
Puri, Bharat Charting new directions
Pandey, Piyush Connecting with the new consumer 
Chandrasekhar, S Speed and Agility
The Times  Brain Teasers: the times testing series (vol. 1)
The Times  Psychometric tests: the times testing series (vol. 1)
The Times  Test your aptitude: the times testing series (vol. 1)
Singh, N K  People: India's advantage
Birla, Kumar Mangalam Managing the people, social and cultural dimensions of globalization
Dani, Jalaj Organizing across borders
Giannetti, Preeti Vyas Design as a strategic differentiator
Desai, Santosh Decoding the cultural language for marketing
Center for Science and Environment The Greenhouse effect
Center for Science and Environment Changing climates: the future
Center for Science and Environment After kyoto
Global Media Time management 
Global Media Business Plan
Global Media Employee training
Global Media Principles of marketing
Global Media Stress management
Global Media Performance management
FICCI Six sigma: a breakthrough strategy 
FICCI Maximizing competitive advantages & business results
CNBC TV 18 Investment myths & truths: unmasked by the wisemen of finance
CNBC TV 18 How to transform business through gutsy leadership
FICCI Developing continieous improvement as an organizational strategy
Lamba, Anil Income Tax: to pay or not to pay
HSBC Business legends: learnt from India's most influential change makers
EDELWEISS Budget 2008 demystified
KOTAK Every thing you wanted to know about investing
   

Conference Alerts

2nd International Conference on Business Intelligence Analytics and Knowledge Management (BIAKM-2013), IBS Hyderabad, IFHE University, Hyderabad



Ganpat University International Conference on Emerging Management Practices Value Creation for Sustainable Growth in 21st Century, Faculty of Management Studies, Ganpat University, Mehsana Gujrat



International Conference on Innovative Marketing Strategies for Emerging Markets- What’s Next?, Siva Sivani Institute of Management, Secuderabad, A P



3rd Annual International Sustainability Conference, Faculty of Commerce S. S. Jain Subodh P. G. College , Jaipur



3rd IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence (ICADABAI-2013), IIM Ahemedabad



STRATEGIC MANAGEMENT FORUM XVI ANNUAL CONVENTION, IIM KOZHIKODE

Book Reviews

Marketing Management: A South Asian Perspective, 14/e

 by 

 Philip Kotler, 

 Kevin Lane Keller, 

 Abraham Koshy

and Mithileswar Jha

Marketing Management is the leading marketing text because it consistently reflects changes in marketing theory and practice Read More.....  

 

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